Contest: I Love Milk Photo Contest

To celebrate World Milk Day, Tetra Pak is holding the I Love Milk Photo Contest. Tetra Pak is the world’s leading food processing and packaging solutions company which provides safe, environmentally sound, and innovative products that meet the daily needs of millions of people in different countries.

Mechanics

1. The I Love Milk Photo Contest is open to all open to all residents of the Philippines.
2. To join, simply follow these steps:

Step 1 : Take a photo of an individual or group of people drinking and enjoying milk in Tetra Pak cartons.

Step 2 : Log-on to www.ilovemilkcontest.com website, enter your contact information and upload your photo.
Step 3 : Include a photo title and a short Photo Description/ caption (2 to 3 sentences and not exceeding 1,000 characters) about the photo and its relevance to the contest theme in the photo contest online form and submit your entry.
3. Submission of photo contest entries is from March 26, 2010 until 12:00 noon of May 30, 2010.
4. Contestants may submit more than one (1) entry but each contestant could only win once.
5. Entries will be pre-judged based on the following criteria:

Relevance to the theme	40 %
Originality / Creativity	40 %
Composition	20 %
	——
TOTAL	100 %

Relevance to the theme 40 %

This year’s theme is “Enjoy the goodness of milk anytime, anywhere!”. In celebration of this year’s World Milk Day, Tetra Pak Philippines, Inc. would like to emphasize the benefits of drinking milk and how it has enhanced consumers’ health and wellness.

With the fast-paced lifestyle that Filipinos lead today, the convenience of having milk in Tetra Pak cartons gives consumers the benefit of getting their favorite liquid milk drink and the nutrition they need anytime, anywhere.

Originality / Creativity 40 %

Photo entries will be evaluated according to its uniqueness and creative execution.

Caption 20 %

Photos submitted must include a caption or short photo description that includes a photo title and a short description about the photo and its relevance to the theme.

6. The top ten (10) entries of the contest will be announced on June 1, 2010 onwww.ilovemilkcontest.com website.

a. The owners of the top ten entries will be notified either through mail, email, or telephone call. Finalists will be invited to join the Awarding Ceremony on June 6, 2010 during Tetra Pak’s World Milk Day Event.

b. The Top Ten (10) entries will be exhibited at Tetra Pak’s World Milk Day Event on June 6, 2010.

7. The prizes of the Top Ten entries for “Tetra Pak’s I Love Milk Photo Contest” are as follows:

Third Place Winner will win Php 10,000.00 in cash, One (1) month supply of liquid milk in Tetra Pak cartons,
Samsung Digital Camera

Second Place Winner will get Php 15,000.00 in cash, One (1) month supply of liquid milk in Tetra Pak cartons, Samsung Digital Camera

Grand Prize Winner will get Php 25,000.00 in cash, One (1) month supply of liquid milk in Tetra Pak cartons, Samsung Digital Camera

*The other 7 FINALISTs will be receive One (1) month worth of liquid milk in Tetra Pak cartons.

8. Tetra Pak Philippines Inc., Blue Whale Design and Perlas & Luna company employees and their relatives (up to third degree of consanguinity) are not eligible to join the contest.